Strategic Storytelling For Insight & Impact

Learn to tell impact stories that help stakeholders understand, respect and support your work and the changes you are contributing towards.

Description

PROBLEM
“We’re doing important change work - but nobody gets it.”

“We write many reports - but they don’t do justice to our impact.”

“People tend to underestimate our work and trivialise our impact.”

Many professionals do important, complex Good work.

SOLUTION 
But doing the work is not enough - they must get buy-in from key stakeholders. If stakeholders don’t see how things really work or respect what changes the work is contributing towards, they may fail to support its continuation.

How might professionals turn their many thoughts and experiences into insightful impact stories that encourage passive stakeholders to become more active supporters?

Who should come?

  • Practitioners in Non-governmental organisations (NGOs), foundations and collective impact backbone support teams who must share their insights and communicate their impact to stakeholders

  • Managers and leaders who must advocate for their department’s efforts in Human Resources (HR), Learning and Organisational Development (L&OD), Sustainability, Corporate Social Responsibility (CSR), Corporate communications (Corp Comm) etc., to sponsors

  • Civil servants who must communicate the story behind proposed policy changes to internal and external stakeholders

  • Anyone working in impact-oriented businesses or organisations who must continually build their thought leadership and communicate their “Unique Social Value Proposition” to the public

  • Anyone trying to communicate complexity without losing clarity so they may shift the way people see what is working/not working - and what must change

What will I learn?

In this 1-day programme, you will learn how to:

  • Draft your personal (Re)Starting Point & Theory of Change

  • Gather rich data via personal reflections and stakeholder interviews

  • Harvest insights from rich data on what’s challenging, what’s causing (issues) and what’s changing

  • Draft an Impact Story Spine that can be developed into a Impact Report/Story suitable for your context

  • Experiment with 4 rhetorical strategies and 6 rhetorical techniques to improve the impact of your prose

Pricing

SGD 550.00 (bef. GST) | SGD 599.50 (incl. GST)

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